Paul Gray
Digital Marketing Strategist & Video Production Specialist
📧 paulgspeaks@gmail.com
📱 0493 427 092
📍 Sydney, NSW
Professional Summary
Multi-skilled digital marketing professional with extensive experience in video production, strategic marketing, and business development. Proven track record of managing comprehensive marketing campaigns, developing effective sales funnels, and delivering high-quality video content for diverse clientele including international television productions. Combines creative vision with analytical thinking to drive engagement and achieve measurable business results.
Professional Experience
Event Coordinator (Volunteer)
- 2025 Coordinator: Led comprehensive planning and execution of annual multi-congregational fundraising event serving 400+ attendees across 8 church communities
- Managed complex stakeholder relationships including congregation representatives, pastoral leadership, venue managers, and mission partners
- Successfully pivoted event from outdoor to indoor venue within tight timeframe due to weather concerns, coordinating all logistical changes
- Oversaw budget management, vendor coordination, volunteer recruitment and deployment across multiple operational teams
- Directed 8 simultaneous market stalls with focus on fundraising optimization and mission awareness
- Conducted comprehensive post-event analysis and authored detailed recommendations document for organizational improvements
- Proposed and volunteered to develop digital QR-code based coupon system to enhance operational efficiency
- 2024 SHINE Representative: Coordinated congregation-level participation including promotional communications, volunteer coordination, and event logistics
- 2023 Soccer Representative: Managed sports tournament component including registration, scheduling, equipment procurement, and day-of coordination
Digital Marketing Consultant & Video Producer
- Edited documentary content for American TV Chef Martin Yan, showcasing Sydney's culinary scene using Adobe Premiere Pro and DaVinci Resolve
- Developed and implemented marketing strategies for small businesses to optimise sales funnels and increase product sales
- Managed comprehensive marketing campaigns utilising WordPress, Shopify, and email marketing tools
- Designed and implemented effective websites to enhance user engagement and drive conversions
Market Stall Operator
- Managed all aspects of market stall operations including setup, breakdown, and equipment organisation
- Handled financial transactions and till management, ensuring accurate cash handling and record keeping
- Delivered exceptional customer service through active engagement and product knowledge
- Coordinated meal preparation and service while maintaining food safety standards
- Oversaw inventory management, stock control, and administrative duties to ensure smooth daily operations
Owner & Digital Marketing Strategist
- Operated digital marketing agency specialising in engagement optimisation and sales generation for small digital businesses
- Designed and executed comprehensive sales funnels featuring targeted Facebook and YouTube advertising alongside strategic email marketing
- Coordinated successful marketing campaigns for major events including Malaysian Heritage Cuisine and Street Food Journeys
- Delivered measurable ROI improvements for clients through data-driven marketing strategies
Academic Tutor
- Conducted tutorial sessions on fundamental cultural anthropology principles for first-year students
- Provided detailed evaluations and feedback on student papers to improve understanding of course material
- Participated in student outreach through office hours, university open days, and academic seminars
Education & Training
Bachelor of Social Sciences (Honours)
Leadership Roles: Class Representative, Department Representative, President of Post Anthropology Movement
Research: Honours dissertation on LGBTQ+ sports communities and inclusive athletic culture, including fieldwork at Union Cup Madrid 2017 (Europe's largest inclusive rugby tournament)
Bachelor of Arts
Role: Third Year Anthropology Class Representative
Core Skills
Digital Marketing
- Strategy Development
- Sales Funnels
- Email Marketing
- Social Media
- Facebook Ads
- YouTube Ads
Video Production
- Adobe Premiere Pro
- DaVinci Resolve
- Video Editing
- Content Creation
Web Development
- WordPress
- Shopify
- Website Design
- UX/UI
Leadership
- Strategic Planning
- Problem Solving
- Team Management
- Adaptability
Languages
- English - Native
- Afrikaans - Native
Key Accomplishments
- President - Post Anthropology Movement (2017)
- International Workshop Participant - "Things You Really Need to Know: Awareness-Raising as a Socio-Cultural Practice," University of Konstanz, Germany (October 2017) - Selected as youngest participant at prestigious academic workshop focused on crime awareness and security as sociocultural practices
- Invited Researcher - Union Cup Madrid 2017, Europe's premier inclusive rugby tournament - Participated as part of honours dissertation fieldwork on LGBTQ+ sports communities and inclusive athletic culture
- House Captain - Diaz House (2012)
- Swimming Captain (2012)
- Perfect Attendance - 12 Years (2001-2012)
- Drama Director & Actor - RACA Eisteddfod 75% (2012)
Interests
- Cricket
- Swimming
- Rugby
- Creative Writing
- Filmmaking
- Global Travel
Certifications
- Working with Children Check (Employee)
Let's Connect
Interested in working together? Get in touch to discuss how I can help your business grow.