Professional Summary

Multi-skilled digital marketing professional with extensive experience in video production, strategic marketing, and business development. Proven track record of managing comprehensive marketing campaigns, developing effective sales funnels, and delivering high-quality video content for diverse clientele including international television productions. Combines creative vision with analytical thinking to drive engagement and achieve measurable business results.

Professional Experience

Digital Marketing Consultant & Video Producer

Paul Anthony Gray (Sole Trader) • Sydney, NSW

Sep 2023 - Present
  • Edited documentary content for American TV Chef Martin Yan, showcasing Sydney's culinary scene using Adobe Premiere Pro and DaVinci Resolve
  • Developed and implemented marketing strategies for small businesses to optimise sales funnels and increase product sales
  • Managed comprehensive marketing campaigns utilising WordPress, Shopify, and email marketing tools
  • Designed and implemented effective websites to enhance user engagement and drive conversions

Owner & Digital Marketing Strategist

DMG Industries • Johannesburg, South Africa

Sep 2020 - Jul 2024
  • Operated digital marketing agency specialising in engagement optimisation and sales generation for small digital businesses
  • Designed and executed comprehensive sales funnels featuring targeted Facebook and YouTube advertising alongside strategic email marketing
  • Coordinated successful marketing campaigns for major events including Malaysian Heritage Cuisine and Street Food Journeys
  • Delivered measurable ROI improvements for clients through data-driven marketing strategies

Academic Tutor

University of Pretoria • Pretoria, South Africa

Feb 2017 - Dec 2017
  • Conducted tutorial sessions on fundamental cultural anthropology principles for first-year students
  • Provided detailed evaluations and feedback on student papers to improve understanding of course material
  • Participated in student outreach through office hours, university open days, and academic seminars

Education & Training

Bachelor of Social Sciences (Honours)

University of Pretoria, South Africa

2017

Leadership Roles: Class Representative, Department Representative, President of Post Anthropology Movement

Bachelor of Arts

University of Pretoria, South Africa

2016

Role: Third Year Anthropology Class Representative

CompTIA Certifications

CTU Training Solutions, South Africa

2013

Qualifications: CompTIA A+ (Computer Technician), CompTIA N+ (Network Technician)